Ruger and Beretta Clash as Control Fight Brews in the Firearms Industry

Austin Reville
Mar 17
4 min read

Two of the most recognizable names in the global firearms industry are now publicly clashing, as tensions rise between Sturm Ruger & Company and Beretta Holding over what Ruger claims is an attempt to gain control of the American company.

In a statement released this week, Ruger accused Beretta of attempting to quietly expand its influence by purchasing company shares and pushing for board representation that could give the Italian firearms giant significant control over Ruger’s future. Beretta has strongly denied those allegations, setting the stage for what could become one of the most significant corporate battles the firearms industry has seen in years.

Ruger Claims Attempted “Stealth” Takeover

According to Ruger, Beretta began acquiring shares in the company in September 2025 and has since built a roughly 10 percent ownership stake. Ruger alleges that Beretta later proposed a private share purchase that would allow the company to buy additional stock at a 15 percent discount, while also seeking board representation that would give it major influence over corporate decisions.

Ruger’s leadership said those demands crossed the line. The company stated that Beretta was attempting to gain “disproportionate board representation and voting power that would give it near-veto power over important matters.” Ruger also said the company’s board intends to defend the interests of shareholders and prevent what it described as an attempt to seize control.

Beretta Fires Back

Beretta quickly rejected Ruger’s accusations. In its own public statement, the Italian manufacturer accused Ruger of making “false and misleading” claims and violating a confidentiality agreement by publicly disclosing details of private discussions.

Beretta insists it has no intention of launching a hostile takeover, saying its goal was simply to pursue a strategic investment and explore a cooperative relationship between the two companies. The company stated that it remains open to negotiations and believes a partnership could benefit Ruger’s shareholders.

A Strategic Move into the U.S. Market

The dispute highlights Beretta’s broader strategy to expand its presence in the U.S. civilian firearms market. Beretta CEO Pietro Gussalli Beretta previously told the Wall Street Journal that the company is looking to strengthen its position in the American commercial firearms sector.

One motivation is to balance the company’s heavy involvement in European military contracts, which can fluctuate based on government spending cycles. Ruger, however, argues that Beretta’s actions suggest a much deeper plan to eventually combine the two companies. According to Ruger, during a December meeting Beretta leadership suggested a long-term vision of merging Ruger with Beretta, though no formal proposal was presented at the time.

Corporate Defenses and Escalation

Concerned about a potential takeover, Ruger adopted a shareholder defense mechanism commonly known as a “poison pill.” These types of plans are designed to prevent one investor from quietly gaining a controlling stake in a company without approval from the board.

Despite continued discussions between the companies earlier this year, negotiations reportedly broke down after Ruger said Beretta pushed for what it called “extreme demands.”

Ruger also raised concerns that Beretta’s proposed ownership structure could trigger regulatory review by the Committee on Foreign Investment in the United States, which examines foreign investments that could raise national security issues. Beretta dismissed those concerns as scare tactics and accused Ruger’s leadership of attempting to distract from its financial performance.

Financial Pressures

Beretta pointed to Ruger’s recent financial results as justification for its interest. Ruger reported $546 million in net sales in 2025, a slight increase over the previous year. However, the company also reported declining operating income, moving from a $52 million profit in 2023 to an operating loss of roughly $12 million in 2025. Beretta claims its investment could help turn around Ruger’s performance by leveraging its centuries of firearms manufacturing experience.

What Happens Next

The escalating dispute could lead to a proxy battle, where shareholders ultimately decide who controls Ruger’s board and strategic direction. Such a fight would be highly unusual in the firearms industry, where major manufacturers rarely engage in public corporate conflicts.

For now, both companies say they remain open to discussions—but the public exchange of accusations suggests the relationship has already deteriorated significantly.

Why It Matters

For the firearms industry and gun owners alike, the outcome of this dispute could shape the future of one of America’s most recognizable firearm manufacturers. Ruger is one of the few publicly traded American firearms companies, and its independence has long been a point of pride within the U.S. firearms community.

At 2 If By Sea Tactical, we follow developments like this closely because the stability and leadership of the firearms industry directly impact innovation, availability of firearms, and the broader culture of responsible gun ownership. We offer both of these companies for sale and believe in both of these brands.

Whether this situation ends in partnership, conflict, or a full corporate battle remains to be seen—but it is clear the stakes are high for both companies and the industry as a whole.

Here at 2 If By Sea Tactical we strive to bring you the best experience in the firearms world. As we continue to grow the media arm of 2 If By Sea, make sure you keep tuning in to our Youtube and Rumble channels and right here at “The Patriot’s Almanac” to stay informed on the latest happenings in the firearm world! But we are not lawyers, so this isn't legal guidance. We are proud to be Southern Minnesota source for all things 2A.